AW 18/19 BEAUTY & COLOURS: PORTRAITS OF BEAUTY
Portraits are what society is all about and the vertical portrait format of upright handheld smartphones (and videos) is telling of a world where the focus is on facial expressions; narrowing all other dimensions. Faces are made, lips are pouted, eyes encircled and enlarged, hair massively afloat, colours wild and screaming. The cosmetic industry is thriving because of these unknown new media partners and is accelerating the pace of new products, new concepts, new faces, and new visions. Therefore, a host of new approaches are accumulated in this forecast, to be used to generate traffic and design innovation.
AW 18/19 ACTIVEWEAR: PORTRAITS OF PARTICLES
Infinitely small, yet infinitely powerful, the biological world is governed by the smallest particles on earth. A world of wonder where spores and semen, pistils and membranes, fungus and polyps, algae and mosses, bacteria and atoms reign supreme, commanding the survival of species, including ourselves. A complex universe of small particles working in union to get things done, just as new sports propose small movements to get us in shape, moving away from the radical over-cultivation of the body to a finer and leaner form of aesthetic.
AW 18/19: “PORTRAITS”
A good portrait opens the soul of the sitter to the world and professes faith in the power of picturing an unknown truth, a portrait is thus an artistic representation of a human, driven by the ideal to represent the personality and even catch the mood of the person, or cat or coat for that matter. This focus on the face and shoulders will create a stir in fashion where the portrait collar will take on new social media value, showing the essence of dress within one detail. The portrait often shows a person looking directly at the artist and the audience in order to most successfully engage the subject with the viewer, and therefore a good portrait is not measured in likeness but in liveliness, in how to portray the energy that a person possesses, how to depict serenity, melancholy or spleen, how to sculpt strength and energy, how to paint pain.