Globale, europæiske og skandinaviske trends ses i en kontekst, der gør det muligt at udarbejde tidsånds- og trendrigtig strategi, samt tilpasse kategorier, produkter og services. En præsentation af værdifulde indsigter, der gør det muligt at kapitalisere på de største trends, der vil forme fremtidens livsstilsbrancher, forbrugernes adfærd og påvirke både kommunikations- og salgsstrategi.

Med udgangspunkt i en kortlægning af tidsånden og de vigtigste trends, der har betydning for kommercielle aktører i livsstilsbrancherne, skabes grundlaget for den kommende sæsons grundtanke, tematik og farver.

Præsentationen kredser om de fire største trendretninger for autumn/winter 21/22, herunder grundfortælling, farver, farvekombinationer og stilretninger for både damemode, herremode, børnemode, møbler, interiør, lamper, kunst, installationer og retail. Temaerne krydres med inspirerende internationale cases, der viser hvordan temaet kan anvendes i praksis.

More of us will be living, working and existing alone in the next 10 years. But don’t feel sad – it’s just change! And it holds huge opportunity! New forms of communication, career lifestyles and self-branding have taken us in this direction, and this new way of living will dramatically alter the way we run our lives, leading to exciting opportunities in every aspect of business.

Rising aloneness means our ability to communicate, be intimate and interact with other humans is in decline. We are increasingly better at computers than we are at people. But we are also more empowered. Our belief systems are changing rapidly and with it so too our views on established rules around marriage, relationships and fulfilment. This is impacting not only our definitions of family and community, but our expectations from communication, products and services too. In one of the most family focused markets in the world, that is a big shift to deal with.

Jill will take you on a journey through some exciting – and challenging – but must-see scenarios for how we are likely to be existing in the next 10 years, and how the concept of ‘aloneness’ means you need to think differently about your consumers, the way you talk to them and what you offer them.