Joanna Feeley is founder and CEO at Trend Bible. With 18 years experience working predominantly with global brands headquartered in the UK and USA, Joanna has grown Trend Bible to become a leading authority in home and lifestyle trends. Joanna leads her team to advise some of the world’s best brands, helping them to use future trend insights to inform all their strategic, design and marketing decisions.

Trend Bible is a home and interiors dedicated trend agency, forecasting trends for brands, retailers and manufacturers globally. Trend Bible are well known for looking at the broader picture of what influences life at home, tracking shifts in attitude and consumer behaviour and monitoring changes in taste that impact product design and colour. Trend Bible have a deep understanding of family life, for adults and children, and understand how the home will have to perform to meet their future needs. The way householders behave, respond to change, live and relax at home is always their start-point for creating trends that feel ‘real’. How householders use technology, eat, engage, store, rest, bathe and find their own space in the home are key factors to creating commercially viable trend directions. As well as publishing bi-annual trend books for Home & Interiors and Kids Lifestyle, Trend Bible provide consultancy to bring brand-right trends to individual companies. Trend Bible’s client list includes Nobia, Bekro, Dorel Juvenile, Lego, Silentnight, Nike, Microsoft, H&M and Marks and Spencer.

In the lively, engaging trend briefing at pej gruppens trend conferences Joanna will share AW 2018/19 home and interior trends along with her unique philosophy for creating inspiring – and commercially powerful – product ranges. The presentation will look at big-picture shifts in how householders will use the home in the coming years, and then will detail the seasonal influences from Macro trends to décor, product, colour and design inspiration.

Jakob Kristoffersen, Concept and Design Manager at B&O PLAY recently moved to Copenhagen after nearly two years living between San Francisco, Singapore, and a small Danish city called Struer, where the Bang & Olufsen sound engineers are located. With an MBA exchange from Harvard University and an impressive career as entrepreneur, consultant and today Concept- and Design Manager at B&O PLAY – one of the fastest growing brands within the world of sound and design – he works with a new approach to design in the tech industry.

Whereas traditional product development builds on the thinking that the primary focus is the chronological sequence of the product functions, the new approach has every product born as a concept experience based story that dictates all decisions taken in design, acoustics, and technology.

“When the concept story is right, it is figuratively speaking packed into a suitcase that travels with me to our experts and partners around the world. What’s important is that sound and design complement each other, rather than traditionally conflicting, towards the concept story from beginning to end. Everything must be connected from the first stroke and we don’t compromise on a single part”, says Jakob Kristoffersen.

Beoplay M5 – Sound as a Piece of Furniture
Jakob Kristoffersen’s latest story to come to life is B&O PLAY’s new speaker for the home, Beoplay M5. A small cylinder shaped speaker, covered in an acoustic transparent wool-blend fabric from renowned textile partner Kvadrat and with True360 sound, tuned by the acclaimed Bang & Olufsen sound engineers.
Beoplay M5 was created continuing our interior concept story Sound as a Piece of Furniture. With its visually stunning appearance, the design of Beoplay M5 is inspired by the idea of using sound as part of your interior decoration. Beoplay M5 builds on the design language of Beoplay A6 and Beoplay A9, and drawing inspiration

from this family Beoplay M5 is covered in a premium and acoustically transparent wool-blend fabric from Danish high-end manufacturer Kvadrat.

The speaker top is a disc made from crafted aluminium, which has been pearl blasted and anodized to create a matt and luxurious appearance. The disc provides a mesmerizing viscosity-based tactile functionality toned down to the essential, and with a 15 percent movement in each direction the disc will adjust the volume and calmly rotate itself to its neutral position – not too quickly and not too slowly as a testament to the beauty of functional design.

“The goal with Beoplay M5 was to create a product that adds to your interior decoration as a piece of furniture instead of just a piece of technology. The design can take centre stage, standing out and blending in, and delivers amazing sound no matter where you are placed in relation to the speaker”, says Jakob Kristoffersen.

Dette indlæg vil foregå på engelsk.

Curious about the lifetime of the current global love affair with the Scandinavian fashion aesthetic, and intrigued by the absence of colour in the Nordics, Jill has set out to investigate whether Scandinavians are becoming bored with their own style. Along with uncovering the possibilities of making Scandinavia more colourful, she’ll be telling us what these changing attitudes mean for brands.

Jill is an independent futures consultant from the UK, now based in Denmark. Her work focuses on the intersection where future lifestyles and aesthetics, changing consumer needs and brands will meet. Using the perspectives of global experts and unusual consumers, semiotics and data, Jill inspires new opportunities by focusing attention in new directions.

For the past 10 years she has worked for international brands and agencies understanding consumers, cultural contexts and market opportunities for multiple categories: from alcohol, beauty and fashion to insurance, footwear and newspapers. With a background in fashion and design, Jill has a creative, yet commercial approach to anticipating the future.

www.jillhawkins.com