Jakob Kristoffersen, Concept and Design Manager at B&O PLAY recently moved to Copenhagen after nearly two years living between San Francisco, Singapore, and a small Danish city called Struer, where the Bang & Olufsen sound engineers are located. With an MBA exchange from Harvard University and an impressive career as entrepreneur, consultant and today Concept- and Design Manager at B&O PLAY – one of the fastest growing brands within the world of sound and design – he works with a new approach to design in the tech industry.
Whereas traditional product development builds on the thinking that the primary focus is the chronological sequence of the product functions, the new approach has every product born as a concept experience based story that dictates all decisions taken in design, acoustics, and technology.
“When the concept story is right, it is figuratively speaking packed into a suitcase that travels with me to our experts and partners around the world. What’s important is that sound and design complement each other, rather than traditionally conflicting, towards the concept story from beginning to end. Everything must be connected from the first stroke and we don’t compromise on a single part”, says Jakob Kristoffersen.
Beoplay M5 – Sound as a Piece of Furniture
Jakob Kristoffersen’s latest story to come to life is B&O PLAY’s new speaker for the home, Beoplay M5. A small cylinder shaped speaker, covered in an acoustic transparent wool-blend fabric from renowned textile partner Kvadrat and with True360 sound, tuned by the acclaimed Bang & Olufsen sound engineers.
Beoplay M5 was created continuing our interior concept story Sound as a Piece of Furniture. With its visually stunning appearance, the design of Beoplay M5 is inspired by the idea of using sound as part of your interior decoration. Beoplay M5 builds on the design language of Beoplay A6 and Beoplay A9, and drawing inspiration
from this family Beoplay M5 is covered in a premium and acoustically transparent wool-blend fabric from Danish high-end manufacturer Kvadrat.
The speaker top is a disc made from crafted aluminium, which has been pearl blasted and anodized to create a matt and luxurious appearance. The disc provides a mesmerizing viscosity-based tactile functionality toned down to the essential, and with a 15 percent movement in each direction the disc will adjust the volume and calmly rotate itself to its neutral position – not too quickly and not too slowly as a testament to the beauty of functional design.
“The goal with Beoplay M5 was to create a product that adds to your interior decoration as a piece of furniture instead of just a piece of technology. The design can take centre stage, standing out and blending in, and delivers amazing sound no matter where you are placed in relation to the speaker”, says Jakob Kristoffersen.