Talks Wednesday 02.02.22 /

Louise Byg Kongsholm
Trend expert and CEO
pej gruppen – scandinavian trend institute

12.00 PM
From cradle to grave – 17 life stages

A key driver in consumer behaviour is our current life stage; being single, in a relationship, a family of five, or having just retired is more relevant than gender and age. The 17 life stages provide a qualitative and intuitive model that reflects real consumer behaviour – and consequently makes concept creation, product development, marketing, and sales more successful.

Language: DK or ENG depending on participants
Location: CIFF B1 014


Louise Byg Kongsholm
Trend expert and CEO
pej gruppen – scandinavian trend institute

14.00 PM
AW 22/23: Key trends and colours

Autumn/Winter 22/23 welcomes a consumer with willpower and strength to live life to the fullest. The goal is a good and fulfilled life that involves sustainability, climate, health, economy, social relations, self-esteem, and safety. It all must come together – and requires strength, persistence, and willpower. The increased willpower means that the fighter spirit is present and that challenges are easier to pass and move on from. The autumn and winter 22/23 season contains four strong-willed consumer types: The Minimalist, The Loner, The Hardy, and The Cheerful

Language: DK or ENG depending on participants
Location: CIFF B1 014

Talks Thursday 03.02.22 /

Julie Schoen
Spokesperson for DBA and editor at DBAs inspiration website DBA Guide

12.00 PM
Genbrugsvaner

A presentation of Genbrugsindekset – the annual survey and report covering reuse and recycling trends. In addition, deep dive into the statistics on how families with children think and act about reuse and recycling of clothes, toys, furniture, etc. Attend this talk and learn more about recycling habits and enjoy the surprising statistics and fun conclusions on behaviour.

Language: DK
Location: CIFF B1 014


Louise Byg Kongsholm
Trend expert and CEO
pej gruppen – scandinavian trend institute

14.00 PM
AW 22/23: Key trends and colours

Autumn/Winter 22/23 welcomes a consumer with willpower and strength to live life to the fullest. The goal is a good and fulfilled life that involves sustainability, climate, health, economy, social relations, self-esteem, and safety. It all must come together – and requires strength, persistence, and willpower. The increased willpower means that the fighter spirit is present and that challenges are easier to pass and move on from. The autumn and winter 22/23 season contains four strong-willed consumer types: The Minimalist, The Loner, The Hardy, and The Cheerful

Language: DK or ENG depending on participants
Location: CIFF B1 014

Talks Friday 04.02.22 /

Anne Eskerod Borgstrøm

Anne Eskerod Borgstrøm
Head of Aller Insights
Aller Media

12.00 PM
All About Teens 2022

iGen, the clean-uppers, generation meme, memorials – they’ve even been called the final generation. You might not find a generation that is more annoyed of being stereotyped than generation Z. So far, no generation, however, has been sought encapsulated more than the teenagers of today. Maybe since they are quite difficult to condense. Best as you think you have understood them, they twist it all around. Each year we try anyway; through a thorough survey, auto-ethnographic and in-depth interviews we map out their values, pains, media habits, and everyday life.

Language: DK
Location: CIFF B1 014


Luisa Elvira Traina

Luisa Elvira Traina
Creative Consultant
pej gruppen – scandinavian trend institute

14.00 PM
The Big Change in Fashion

Fashion is undergoing big changes. Internally design structures and organisations are evolving. To keep up with the times, it is integral for companies to understand why and how these desires for change have come about. Attend this talk a get on track with the changes undertaking the fashion industry and be able to adapt these trends to your design structures.

Language: ENG
Location: CIFF B1 014

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