CIFF KIDS

CIFF Kids runs twice yearly and is the only standalone children’s trade event in the Nordics. CIFF Kids is committed to bringing together talent, brands, press and buyers in a relaxed, interesting and commercially dynamic atmosphere, creating the ideal place for kids and youth brands to present their products and build relations.

We aim to inspire the CIFF Kids community with a unique Northern flair and emphasis on quality design and a laid-back vibe. Here you can browse, get in contact and build your album.

19-21 JUNE 2022. Opening Hours: Sunday 9am-4pm, Monday and Tuesday 9am-6pm.

Talks Sunday 19.06.22 /

Susanne Juul Barnak,
Trend expert and speake

11.00 AM
The responsible outfit of the future – how are you dressed?

Already now, responsibility is at the center stage in all the choices we make, and for future generations, responsibility will be a very natural factor when shopping – whether it is at work or privately. Responsibility is the new black.

Are you ready for the responsible future and with a strategy where the focal point is responsibility, or do you risk ignoring the agenda set by the new generations? And miss this very conscious target group? Attend this talk and hear why responsibility is the new black and what you as a company need to be aware of to attract future generations.

Language: DK


Louise Byg Kongsholm
Trend expert, writer and keynote speaker

13.00 PM
From cradle to grave – 17 life stages

A key driver in consumer behaviour is our current life stage: Being single, in a relationship, a family of five or having just retired is more relevant than gender and age. The 17 life stages provide a qualitative and intuitive model that reflects real consumer behaviour – and consequently makes concept creation, product development, marketing and sales more successful.

Language: DK/ENG (depending on audience)


Louise Byg Kongsholm
Trend expert, writer and keynote speaker

14.00 PM
pej kids – a new beginning

Covid-19 has changed the way Scandinavian families live and has impacted the general understanding of family life and the values related to it. Families have been forced to rethink and refocus their way of living – largely with a positive long-term impact. Hear about the 3 new family types and their preferences in terms of life in general, but also design, style and colours.

Language: DK/ENG (depending on audience)

Talks Monday 20.06.22 /

Anne Eskerod Borgstrøm

Anne Eskerod Borgstrøm
Head of Aller Insights

11.00 AM
All About Teens 2022

iGen, clean-uppers, generation meme, memenials – de er endda blevet kaldt den sidste generation. Du finder måske ikke en generation, der er mere irriteret over at være stereotype end generation Z. Indtil videre er ingen generation dog blevet søgt indkapslet mere end nutidens teenagere. Måske fordi de er ret svære at kondensere. Bedst som du tror, ​​du har forstået dem, så vrider de det hele rundt.
Hvert år prøver vi alligevel: Gennem en grundig undersøgelse, auto-etnografi og dybdegående interviews kortlægger vi deres værdier, irritationer, medievaner og hverdag.

Language: DK


Torben Lorentsen

Torben Lorentsen
Passion360, speaker,
teacher and mentor

13.00 PM
Are customers just walking credit cards – or real humans?

People want customer experiences and customer service that makes them feel like people and that is exactly what you can do with your personality and charisma. You will gain insight into how important your personality is and why.

It is your loyal customers who are ambassadors and who create your most important point of contact, Zero Moment of Truth or ZMOT, in your customer journey. ZMOT is crucial to how your marketing works. People create relationships and relationships create results.

Language: DK


Julie Schoen
spokesperson for DBA and editor at DBAs inspiration website DBA Guide

14.00 PM
Recycling patterns of families with children

A presentation of Genbrugsindekset, which is DBA’s major annual survey and report. In addition, a dive into the statistics on how the Danes’ recycling behaviour is in relation to children’s clothes and children’s things, and how families with children differ from the other recyclers.

Language: DK/ENG – depending on audience

Talks Tuesday 21.06.22 /

Stine Grubbe
Visual merchandiser,
decorator and PR-specialis

11.00 AM
Concept development & customer psychology

Strategy and concept development with a psychological perspective on customers goes deeper than a nice store, frequent activity on social media and a well-integrated webshop. Based on research, this lecture goes into depth with strategy and concept development and unveils how each and every active choice also leads to limitations.

Language: DK


Jakob Aaen
Co-Founder of Målbar

13.00 PM
Can we measure sustainability in the design industry?

Sustainability has become a heavily over-exposed and widespread buzzword in our industry, mainly driven by marketing departments. Co-Founder of Målbar, Jakob Aaen, will show a solution to measure, improve and communicate climate-impact of our products. By transferring sustainability out of marketing and into product development and design, companies can work actively and informed with sustainability and not only communicate about it.

Language: DK


Luisa Elvira Traina

Luisa Traina
Trend expert, writer and keynote speaker

14.00 PM
The New Trend Wave: Longer lasting

Longer lasting trends are changing the way brands must approach trends, from collection startups to delivery. The way we work with colour directions and silhouettes is quickly evolving. It is therefore important to be able to adapt to these new trends, within trends. This presentation will offer insight into the new approach to trend development.

Language: ENG

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