Webinar

Li EdelkoortAW 23/24

May 2022
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For those who choose to dress in orange, yellow or brown today, maybe with a touch of black, it is eerie to reflect on the origin of those warm and lively colours. One feels directly connected to ancestors that lived approximately four hundred thousand years ago, before modern humans even existed. Now we are well into the 21st century, biding our time during the end of life as we know it. The progress made over past centuries has taken its toll and emptied the earth, impoverished our soil and destroyed our forests, preventing new generations to flourish unless a consensus on circular living can be made; which, at this point, seems unlikely. This demands new substances and pigments to work with, made from renewable resources and creative recycled solutions. Our own colour can be coveted as a source of beauty and melanin is a substance to reckon with for the future, as are natural resources such as mushrooms and algae, crustaceans and food residues. Colour comes close to clothe us.

Studying archaeology and pigments can inspire us to make progress and write new scenarios for fashion’s future. Therefore technology will work on even newer materials that will colour our robots, garments and inspire innovation; with pigments that heal and reach out to the human race, in its race against the clock. These almost alive substances are imbedded with information and will create emotional alliances with our customers, where clothes become vehicles for learning and self-expression. Making us an intrinsic part of a brave new world.

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  • Lidewij Edelkoort's perspective on the future
  • Creative input for Trends, Fashion, Colours & Textiles
  • Inspiration for shape, design, styles and materials
  • Live Questions & Answers with Li Edelkoort
  • Tickets include a miniature AW 23/24 trend book, please enter your full address at checkout

10:00 – 11:00 // Pigment Prophecies, Winter 23-24, Colour, Fashion & Textiles
11:00 – 11:10 // Break
11:10 – 11:50 // Archaeology, Winter 23-24, Fashion, Textiles & Macro Trends
11:50 – 12:30 // Q&A


The seminar is for designers, product developers, journalists, procurement, communication professionals and other professionals who work creatively with fashion, decoration, styling, photography, conceptualisation, trends, colours and lifestyle.


Photo by Thirza Schaap

Lidewij Edelkoort is one of the world’s most famous trend forecasters. As an intuitive thinker who travels the world studying the evolution of socio-cultural trends before sharing this information with her clients in industries as diverse as fashion, textiles, cars, cosmetics, retail and food. Under her Paris-based company Trend Union, Edelkoort creates trend books two or more years ahead that are tools used by strategists, designers and marketeers at international brands.

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Date
Choose between two dates:
March 17th 2022
May 12th 2022
(same program, optional dates)

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Time
10:00 – 11:00 // Pigment Prophecies, Winter 23-24, Colour, Fashion & Textiles
11:00 – 11:10 // Break
11:10 – 11:50 // Archaeology, Winter 23-24, Fashion, Textiles & Macro Trends
11:50 – 12:30 // Q&A

Location

Online via Zoom

Individual links to Zoom is sent to attendees. Only paying attendees are granted access to the webinar.

Please log on 10-15 minutes in advance, make sure your sound is working and that you are not disturbed.

Price

1 participant DKK 2.600 / EUR 350

Free trendbooklet (worth DKK 1.000 / EUR 135)

Teachers DKK 600 / EUR 80

(no trendbooklet included)

Students DKK 450 / EUR 60

(no trendbooklet included)

You must be affiliated with an educational institution or school to participate as a teacher & student.

Register