Kids trends

pej kids2020+

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Unique trend material focused on kids

pej kids 2020+ is the third publication of pej gruppen’s trend books for brands working with children and families with children. In this new edition of pej kids you will get the most important Scandinavian trends and colours forecasted for the coming years targeted future babies, toddlers, kids, tweens and families in everything from concept to product as well as packaging and marketing.

pej kids 2020+

What you get

  • Over 270 pages of trend inspiration
  • 3 segments: 0-3, 3-8 and 8-12 years
  • 4 trend themes in each segment i.e. a total of 12 trend themes with colour overview, stories and image inspiration
  • Lifestyle, consumer and design cases for fashion, interior, food, packaging, media, play and retail
  • Mood boards
  • Colours with PANTONE® TPX references
  • Digital access to PDF and movies

€ 670


A unique insight in the Scandinavian child consumer and their families.

In this new edition of pej kids, we have distilled the essentials from the most important trends within fashion, interior, food, packaging, retail, play and media for the coming years. Overall, pej kids 2020+ embraces all the lifestyle businesses working with concept, product and service development for children and families with children. As something new, we have included even more trends, colours and images as well as insight into our different stages of life, which are all relevant when you work with kids as a target group.

As always, pej kids is not seasonal but can be used over a longer period of time and in different parts of the organisation, depending on whether the development process has just started or if the process has reached the final stages of launch and marketing.

pej kids is based on more than 30 years of experience with trend book publications, and as with any other addition to the family, we are very excited and happy about this third trend book for kids. We hope that it will bring great inspiration for everyone in the coming years and contribute to a workflow where both design, sourcing, sales and marketing will speak the same language.