Rikke foredrag

We love to talk...


...and we are pretty good at it!

More than 100 keynotes a year bear witness to high-level speakers, relevant content, and actionable knowledge.

A keynote or a lecture on future trends is a fantastic way to gain new knowledge and inspiration. At pej gruppen, we map out the future and illustrate it in a series of keynotes using words, pictures, films and interactions with the audience.

We have several trend forecasters and speakers and cover topics from general macroeconomic society trends and consumer development over well as fashion and interior trends to cross channel and retail trends. We always focus on your specific needs, the audience and the purpose of the lecture.

Three lecturers are employed by pej gruppen and all have personality, experience, and flair for verbal communication. With their individual backgrounds and their shared knowledge about consumer behaviour and trends across businesses, they can cover a wide range of topics.

The keynotes are held wherever you want. It can be at your office, at a conference center or at pej gruppen where there is both a conference room and an entire strategy house that can be rented for the occasion.

We provide the perspective


In a world where change is everywhere, overview and perspective is in demand – in all lifestyle industries.

We help professionals in fashion, interior, packaging, food, retail, and travel in their process of getting a better hold and understanding of the consumers of the future and the trends that dictate their behaviour. Our focus is mainly on scandinavian trends, scandinavian design and lifestyle.

Consultants


Through more than 40 years pej gruppen has worked on projects and provided consulting services to the lifestyle industries. The consultants in pej gruppen are all experienced consultants and speakers and provide assistance on both overall business strategy, purchasing, product development, colour selection, branding, marketing and retail.

One step further


It is usually companies that want to translate broad trends into their own context that contacts us.

The shere number of trends out there and the complex modern consumer leads to confusion and insecurity about future strategy in each business.

pej gruppen can provide the needed assistance in the process of getting ready for the future.

The devil’s advocate


One of the advantages of using pej gruppen as consultants is that we are not deeply involved in your business.
We can act as independent sparring partners and the devil’s advocate in the work to decode what the consumers want. It creates the needed credibility when no other interests are in play.

Get in touch
TID & tendenser

Trade magazines


We publish the trade magazine TØJ, the trade magazine 365DESIGN and the magazine TID & tendenser.

TØJTrade magazine - Fashion

Trade news in a daily newsletter and 4 annual publications with background, interviews, trend, inspiration etc.

365 DESIGNTrade magazine - lnterior

Trade news in a 2 weekly newsletters and 4 annual publications with background, interviews, trend, inspiration etc.

TID & tendenserMagazine

Future, zeitgeist, society, economy, consumption & design across all industries and at a mega trend level.

Trade magazines


We publish the trade magazine TØJ, the trade magazine 365DESIGN and the magazine TID & tendenser.

TØJTrade magazine - Fashion

Trade news in a daily newsletter and 4 annual publications with background, interviews, trend, inspiration etc.

365 DESIGNTrade magazine - lnterior

Trade news in a 2 weekly newsletters and 4 annual publications with background, interviews, trend, inspiration etc.

TID & tendenserMagazine

Future, zeitgeist, society, economy, consumption & design across all industries and at a mega trend level.

pej forecast stemning

pej trend®


pej gruppen creates and publishes trend books 24, 17 and 12 months ahead of the season. First colour, pej forecast, pej colour, and pej toolbox are used by creative people all around the world.

pej gruppen was one of the first companies to see the possibilities in trend and inspirational material for creative people in different industries back in the 70's.

The four biannual trend books are supplemented by pej kids, a trend book with a focus on kids across industries, and pej foodbox with commercial food trends.

About pej trend®


pej gruppen creates and publishes trend books 24, 17 and 12 months ahead of the season. First colour, pej forecast, pej colour, and pej toolbox are used by creative people all around the world.

pej gruppen was one of the first companies to see the possibilities in trend and inspirational material for creative people in different industries back in the 70's.

The four biannual trend books are supplemented by pej kids, a trend book with a focus on kids across industries, and pej foodbox with commercial food trends.

pej trend books are the most widespread inspirational trend materials in Scandinavia. The trend books are alle developed as tools for the creative process - and are inspiring, practical, and commercial.

pej first colour


The world’s earliest colour card! 24 months before season.

- Eight colour scenarios
- Visual mood board for each direction
- Tool to create your own colour card
- 50-60 colours in total
- Pantone cotton strips of each colour

pej forecast


With hand made materials and samples for inspiration. 17 months ahead season.

- Four trend themes
- Inspirational text and keywords for all themes
- Original, removable Pantone cotton samples
- Lots of special material samples
- Unique pej print for all five themes as free downloads
- Colour matrix

pej colour


Bestselling, commercial colour card! 15 months before season.

- Four trend themes
- All with text and keywords for the season
- Cotton yarn windings with Pantone F+H references
- All colours are also translated to CMYK and Pantone PLUS
- All colours are removable
- Colour combinations for fashion and interior

pej toolbox


Trends, colours, themes and communication tool. 15 months ahead of season.

- Four trend themes of the season
- Text and key words for each theme
- Commercial colour card
- Removable Cotton yarn chips
- USB with digital media

WGSN

WGSN- creating tomorrow


WGSN is the world’s leading trend authority. The services cover trend and insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert consulting. We help drive our customers to greater success. WGSN is the leading global trend authority for creative thinkers. Members get access to premium research and resources that will shape the future of their business.

Subscription services


WGSN’s subscription offer includes market-leading trend forecasting for the fashion and creative industries, design-validation crowd-sourcing and big data retail analytics. Whether you are a designer, buyer, merchandiser, marketer or strategist, we have a solution for you.

Insight


WGSN Insight brings together future insight on consumer behaviour with commercial reporting to create a comprehensive destination for marketers, strategists and senior level executives.

Fashion


WGSN Fashion is our flagship trend forecasting service. Our global experts track near- and long-term trends in product and consumer attitudes and across 14 fashion categories.

Lifestyle & interiors


This is the only trend service designed exclusively for the consumer lifestyle industries with expert insight on areas including automotive, home, hospitality & travel, food & drink and wellness.

Instock


Our big data retail analytics service is aimed at buyers and merchandisers enabling them to track best sellers, new drops, re-stocks and markdowns across the world’s leading brands and retailers.

Styletrial


Our crowd-sourced design and buying validation tool allows you to assess the market potential of your products and ranges on target customer groups before launch.

Credit: my daily pantone

Pantone®The best colour system in the world!


Since the mid-80s, pej gruppen has been the agent for Pantone in Norway and Denmark. Pantone is the most acknowledged colour system in the world.

The Pantone colour systems are used both in the graphic industry and in the textile industry in the professional work with colours, collection development, sampling and production management as well as colour communication, sales and marketing.

Pantone is a strong and powerful tool for designers, buyers, dyers, manufacturers, sales, marketing, and retailers.

...a bit more about Pantone®


pej gruppen focuses on the textile colour system which consists of more than 2100 different colours. The Pantone system for FASHION+HOME is available on paper and in cotton.

We are the only Scandinavian agent with Pantone systems and Swatchs Card on stock and provide day-to-day service in Denmark and Norway.

Pantone® colour system


The cotton system is designed to accommodate the needs for everyone working with coloured textiles. The colours are selected specifically for the fashion and textile industries. Basically, the entire system is based on dying 100% cotton providing the most accurate colour system in the world.

Pantone® paper system


The textile system is also available in more affordable variants, where the 2100 colours are printed on paper. A compact and handy fan (Colour Guide), suitable for travelling, supplier visits, fairs, etc. is available. Every colour is specified with a 6-digtid Pantone number and the name of the colour in English.
The Colour Specifier is a binder with the 2100 colours printed on paper, where every page consists of 7 colours with 6 chips of each colour. The pages are perforated so taht single chips can easily be removed. This makes the paper binder a valuable system in the product development, as it is possible to combine colours, send colours to suppliers, etc. Pantone number and colour name in English is printed on every single colour chip.

Pantone® service products


An important part of Pantones assortment is the colour swatch cards in individual colours. SMART cards, as these are named, is a further development of the familiar Swatch Cards.

The individual samples are delivered in small vacuum packed plastic bags that ensures wrinkle-free delivery and UV-protection.

It is also possible to get the SMART cards cut into different sizes and mounted with self-adhesive cardboard. This makes it easy to make collages, colour cards, and trend presentations.

Buy Pantone® products
Magne Kasch

Get in touch


Send us a message or call us at (+45) 9711 8900.